- Extended Content
One of the things we do extremely well is direct real talent. That came in handy when Assignment Group asked us to get Kiwibank business customers to leap in the air for a TVC and print campaign. It takes powers of persuasion to get Hamilton boat builders, coffee roasters and a business director to leap repeatedly on camera, especially as the crew throws multiple props at them!
After they’d finished leaping for us we jumped in for a conversation to discover some of the unique challenges small business owners face.