- Extended Content
NZRL | Be #18
We worked with True on a campaign to build a following for the Kiwis rugby league team and the Four Nations tournament.
Our brief was to create images and mini docs that were honest and real. Fans were inspired to come to the game, show their support and be the 18th man for the Kiwis. We created intimate profiles of Kiwis coach Stephen Kearney and Captain Simon Mannering. They share their thoughts and dreams and describe what it’s really like to have the support of the crowd.