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In New Zealand, police attend a family violence incident every five minutes. For this year’s annual appeal, the Women’s Refuge needed to emphasise that money is urgently needed to provide services to keep women and children safe. We worked with Double Fish to create a powerful appeal that led to an 800% increase over the previous year’s fundraising.
See why Stop Press described our spot with Temuera Morrison as “the static electricity of advertising because of the way it makes the hair on your arms and the back of your neck stand up."
Director/Writer: Alison Farmer
DOP/Photographer: Simon Clark